A new branded social network, Perfunkt engages gourmands and world-class chefs around original niche content. While Perfunkt seems to align with its audience’s minimalist tastes and plugs into Facebook’s Open Graph nicely, the site itself seems a little…well…perfunctory compared to Epicurious and the myriad of other foodie communities out there.

So what do you think? Is Perfunkt niche marketing cooked to perfection or just another half-baked corporate attempt to concoct a community?

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