Ben & Jerry's Nixes Email from Its eCRM Recipe - hawkt

Ben & Jerry’s has always been a free-spirited brand. But hippie businessfolk don’t play when it comes to connecting with their communities. So when the savvy Vermont-based company announced its plans to replace email with social media in its eCRM program, the question became not “What were they smoking?” but “Where can I score some?” Decisions like this make sense for visionary brands like Ben & Jerry’s, who already have millions of engaged fans and followers on Facebook and Twitter. After all, you see things a little differently when you have Moo Vision.