At first blush, the Influence Project appears to be Don’t Tell Ashton on The Butterfly Effect’s budget. Not the case. A closer look at the competition Fast Company launched today reveals a social experiment aiming to show how influence works online.

But will the project serve as a true barometer of individual influence or just one big breathalyzer for ego gratification? And, more importantly, is there much of a difference between the two? Follow the competition to find out. Just remember: walk the line heel to toe.

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