Man, I love me a good behind-the-scenes reel. I don’t care whether it’s about browsers (happy b-day, Rube) or what I can only assume is psychotropic cat food — if it’s done well, a video about creatives making awesome stuff helps sell me on the product as well as the shops peddling it.

Take Touching Stories, for example. The free iPad app came out on 6/25 — eons ago in internet years. While it looked impressive, it didn’t blow me away until I stumbled across the making-of a few days later. Kudos to Domani and Tool of North America on a job well done.

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